Your Reliable Food Partner
Experts in importing and distributing food products across the Middle East and Africa.
About Strobal
Strobal General Trading is a UAE-headquartered full-service B2B partner to the food industry. We import and distribute a large variety of ambient packed foods across the full spectrum of food sectors in the Middle East and Africa.
The management between them have over 60 years of experience in the food industry across several continents. We have developed an extensive global sourcing network and deep industry knowledge, which allows us to both offer a range of high-quality products, tailored to the market, and to penetrate markets with new brands and products. Our specialist marketing and distribution team is able to provide strong exposure to new brands and products, and make the right connections, thus ensuring successful market entry and growth.
Our customer-centric approach is at the forefront of everything we do.
What Makes Us Unique
We aim to be an essential partner to the food industry by offering high-quality products and brands to our markets. Our partnerships with our suppliers and customers are at the heart of everything we do.
By partnering with us you can guarantee:
Transparency & Ethics
Reliability
Quality
Sourcing & Logistic Solutions
Market Knowledge
OUR FOOD CATEGORIES
Snacks & Confectionary
We have a range of savoury and sweet snacks from various brands, both high-end and mid-range.
Canned Fruit
We supply a range of canned fruits, which are full of flavour, vibrant in colour and consistent in taste.
Canned Meat & Fish
Our canned non-vegetarian range is sourced from carefully selected, reliable partners around the world. All products are made from high-quality, nutritious ingredients, and all products are 100% Halal.
Pasta / Spaghetti
We offer various forms of pasta and spaghetti, made using high-quality durum wheat, for the perfect texture, consistency and taste.
Oils & Vegetable Fats
We supply palm oil, sunflower oil and olive oil, each 100% pure and from trusted producers.
Grains
In the grains segment, we currently specialise in oats and flour.
Drinks
In the drinks segment, we currently specialise in tea, coffee and water. We have a range of brands, both high-end and mid-range.
dairy Products
We supply sweet condensed milk, milk powder, evaporated milk, and UHT milk, with a range of specifications to meet the requirements of the relevant market.
OUR FOOD CATEGORIES
Snacks & Confectionary
We have a range of savoury and sweet snacks from various brands, both high-end and mid-range.
Canned Fruit
We supply a range of canned fruits, which are full of flavour, vibrant in colour and consistent in taste.
Canned Meat & Fish
Our canned non-vegetarian range is sourced from carefully selected, reliable partners around the world. All products are made from high-quality, nutritious ingredients, and all products are 100% Halal.
Pasta / Spaghetti
We offer various forms of pasta and spaghetti, made using high-quality durum wheat, for the perfect texture, consistency and taste.
Oils
We supply palm oil, sunflower oil and olive oil, each 100% pure and from trusted producers.
Grains
In the grains segment, we currently specialise in oats and flour.
Drinks
In the drinks segment, we currently specialise in tea, coffee and water. We have a range of brands, both high-end and mid-range.
dairy Products
We supply sweet condensed milk, milk powder, evaporated milk, and UHT milk, with a range of specifications to meet the requirements of the relevant market.
Get in touch with us
Have questions or need a quote? We’re here to help! Whether you’re looking for expert advice or just more details about our products or services, our team is ready to assist you. Contact us by phone, email, or through our website, and we’ll respond as quickly as possible. Your satisfaction is our priority, and we look forward to hearing from you soon!